Mom and Dad - Film poster, circa 1947, listing sex-segregated showings
Mom and Dad (known as The Family Story in the United Kingdom)[3] is a feature-length 1945 film directed by William Beaudine, and largely produced by the exploitation film maker and presenter Kroger Babb. Mom and Dadis considered the most successful film within its genre[4] of "sex hygiene" films. Although it faced numerous legal challenges and was condemned by the National Legion of Decency,[5] it went on to become one of the highest-grossing films of the 1940s.
The film is regarded as an exploitation film as it was repackaged controversial content designed to establish an educational value that might circumvent U.S. censorship laws. Babb's marketing of his film incorporated old-style medicine show techniques, and used unique promotions to build an audience. These formed a template for his later works, which were imitated by his contemporary filmmakers. In 2005, the film was added to the United States National Film Registry, in recognition of its numerous achievements.
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